Mission Catwalk is an exciting reality TV series aimed at discovering and developing talented local fashion designers for the international market.
The first series was set at the Fashion Department at the Edna Manley College and each episode comprised of four segments: the challenge, design production, runway show, and elimination of designer. The duration of the show was 13 weeks with one contestant being eliminated each week by a panel of judges. The series culminated with two designers battling in Miami for the ultimate title of top designer at Miami Fashion week.
On June 7, 2011 the contestants along with the rest of the cast and crew were invited to an invitation only cocktail party at the Spanish Court hotel where they all watched the final episode together. The winner was selected which was an overwhelming moment especially for the crowds favourite Shenna Carby. Shenna sheds tears of joy after it was announced that she is the winner for Mission Catwalk season one. In addition to local and international exposure, Shenna Carby will receive the following prizes:
1. An opportunity to show a collection at the Miami International Fashion Week 2011.
2. JMD$250,000.00 funding to produce their own clothing line.
3. A fashion spread in SHE Caribbean Magazine.
4. Contract to sell designs at Ammar’s clothing stores.
5. Buyers meeting with local and international buyers.
6. Scholarship for further studies in fashion at Edna Manley College.
7. Industrial equipment valued at JMD$200,000.00 to set up a production studio.
8. Internship with an international design house. Mission Catwalk has given Carby renewed respect from persons who see her on the road, who used to think that she was just a girl who loves to party. "People used to see me as this girl who just dress up and go dance but they approach me differently now because of my craft and the exposure of this craft on Mission Catwalk," Carby explained. After weeks of being criticised, Carby confessed that her designs have evolved since her first showing. She admitted that coming into the competition, she designed mainly based on dancehall inspirations, but has been taught by the judges that less can sometimes be more, especially when designing for different lines. She has also realised that that has led her to a new market.
CAST AND CREW:
Host / Exec Producer: Keneea Linton-George
Mentor: Sandra Kennedy
Judges: Novia McDonald-Whyte
Carlton Brown
Guest Judges: Kimberley Mais, Juliet Dyke-Cribbin, Romai Gordon, Yendi Phillips, Lubica Slovak, Biggie, Ann-Dawn Young-Sang, Miss Kittie, Nada Abuzaid, Marvin Bartley, Beth Sobol.
Contestants: Ayanna Dixon, Andre Rowe, Audrey Grace, Derrick Stewart, Shenna Carby, Andre Shirley, Franchesta Christie, Felecia Drummond, Ramona Mclean, Terry-Ann Smellie, Rania Viero. Opal Wisdom & Nakisha Wynter.
1. An opportunity to show a collection at the Miami International Fashion Week 2011.
2. JMD$250,000.00 funding to produce their own clothing line.
3. A fashion spread in SHE Caribbean Magazine.
4. Contract to sell designs at Ammar’s clothing stores.
5. Buyers meeting with local and international buyers.
6. Scholarship for further studies in fashion at Edna Manley College.
7. Industrial equipment valued at JMD$200,000.00 to set up a production studio.
8. Internship with an international design house. Mission Catwalk has given Carby renewed respect from persons who see her on the road, who used to think that she was just a girl who loves to party. "People used to see me as this girl who just dress up and go dance but they approach me differently now because of my craft and the exposure of this craft on Mission Catwalk," Carby explained. After weeks of being criticised, Carby confessed that her designs have evolved since her first showing. She admitted that coming into the competition, she designed mainly based on dancehall inspirations, but has been taught by the judges that less can sometimes be more, especially when designing for different lines. She has also realised that that has led her to a new market.
CAST AND CREW:
Host / Exec Producer: Keneea Linton-George
Mentor: Sandra Kennedy
Judges: Novia McDonald-Whyte
Carlton Brown
Guest Judges: Kimberley Mais, Juliet Dyke-Cribbin, Romai Gordon, Yendi Phillips, Lubica Slovak, Biggie, Ann-Dawn Young-Sang, Miss Kittie, Nada Abuzaid, Marvin Bartley, Beth Sobol.
Contestants: Ayanna Dixon, Andre Rowe, Audrey Grace, Derrick Stewart, Shenna Carby, Andre Shirley, Franchesta Christie, Felecia Drummond, Ramona Mclean, Terry-Ann Smellie, Rania Viero. Opal Wisdom & Nakisha Wynter.
