Styleweek, which is to be held from May 25-29, is gathering international steam due, in part, to an article in the April issue of respected United Kingdom-based Arise Magazine.
The article has been picked up by websites, such as models.com, and countless blogs.
According to a release from Saint International, organisers of Styleweek, the article has captured a global audience of fashion and lifestyle enthusiasts who have been expressing their interest in coming to Jamaica to participate.
Arise is Africa's foremost international style magazine. It is published quarterly and sold in over 20 countries. The magazine is also title sponsor of Lagos Fashionweek in Nigeria which was staged for the first time in March.
The magazine has confirmed its support for the Gleaner-sponsored Styleweek Jamaica 2011 and will be sending its fashion director to the event.
"For us, it's mission accomplished, as Styleweek Jamaica is the only such event, designed using historical-heritage sites as the backdrop for glamorous fashion events, thereby positioning the tourism and heritage ambitions of the city on the fashion platform of Styleweek Jamaica," explained Deiwght Peters, creator and executive producer of the event.
Event rescheduled
The Arise article highlighted that the event was rescheduled last year due to the instability of the parish caused by an incursion into Tivoli Gardens by security forces.
According to Saint International, last year's activities were "premised on giving Kingston a 'glamorous' face after the incursion".
Annually, Styleweek ends with Fashionblock on Knutsford Boulevard.
"This is the only event of its kind, and the largest live fashion event in the Caribbean and perhaps on this side of the world," boasted Peters.
Fashionblock includes a 150-foot catwalk in the middle of Knutsford Boulevard in full view of thousands.
Other features
Arise also featured Shena Moulton and new face Brad Allen in pieces from the Styleweek runway shows in a six-page editorial.
Among the designers featured were Spokes Apparel, Shades of Africa, H.O.D. by Gregory Williams, REVE Jewellery, Rick B's, Gillespie, Dexter 3D Pottinger, Andre Rowe and Drenz Fashion.
Styleweek Jamaica will have two additional events to be announced.
The signature events are the International Men's Collection-IMC (Friday, May 27) at the Devon House Formal Gardens, The International Mecca Of Style (Saturday, May 28) and Fashionblock (Knutsford Boulevard) Sunday, May 29.
A host of powerful brands have confirmed support for the event, including The Gleaner Compant Limited, Scotiabank, Jampro, Wyndham Kingston hotel, Jamaica Tourist Board, Heart Trust/NTA, Fame FM, TVJ, Kool FM, Nationwide, Carreras, Devon House, Clear Sounds, and others to be announced
No comments:
Post a Comment